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“Fits” was the most-streamed title of 2023 — an indication that licensed content material is right here to remain.
In line with third-party ranking service Nielsen, the USA Community collection was seen for almost 58 billion minutes final 12 months after it spent 12 consecutive weeks on the high of Nielsen’s viewership charts.
Netflix (NFLX) acquired the drama in July. It is also out there to stream on Comcast’s Peacock (CMCSA).
The resurgence of licensed content material appears to have introduced the streaming wars full circle after corporations spent billions to create authentic IP in a bid to edge out opponents and entice subscribers.
Though Netflix has actually led that cost — the corporate recently revealed 45% of all viewing on Netflix stemmed from licensed titles from January to June 2023 — it is actively shut down licensing out its personal content material.
“Our massive subscriber base and our suggestion system [knew] to place ‘Fits’ in entrance of people that have been going adore it probably the most,” Netflix co-CEO Ted Sarandos mentioned on a call with reporters late final 12 months. “I don’t suppose that that essentially would occur in reverse. I do suppose that we are able to add worth after we license content material. I am not optimistic that that is reciprocal.”
Disney (DIS) has been one competitor embracing the change.
ABC’s “Gray’s Anatomy” has been extremely profitable on Netflix whereas Disney acquired the worldwide broadcasting rights to “Bluey,” the No. 2 most-viewed acquired title, from BBC Studios in 2019.
Nonetheless, much like Netflix’s refusal to license out its authentic collection, Disney CEO Bob Iger mentioned throughout the firm’s latest earnings call that core manufacturers like Disney, Pixar, Marvel, and Star Wars and all seemingly off-limits as they provide “actual aggressive benefits” and are “differentiators” for the corporate.
However analysts have described that pondering as a double-edged sword, citing excessive debt hundreds and streaming profitability challenges.
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